Strategic Planning

Positioning within the fundraising landscape


We will guide you in the process of:

  • Identifying Potential Funding Partners
  • Prioritising funders (high, medium, low)
  • Assessing short- and medium-term funding prospects

What is the difference between a fundraising plan and a fundraising strategy?

To us, a fundraising strategy is how an organisation is positioned within a landscape full of choices, to maximise the project's chances of success. There are always countless possibilities, but only a limited team to execute them, so it's essential to be discerning in which funders to approach. We help you decide on a strategy.

A plan can be drawn up once the strategy is created.

This simplifies things and directs one’s choices in narrowing down and selecting specific donors.

Positioning within the fundraising landscape


We will guide you in the process of:

  • Identifying Potential Funding Partners
  • Prioritising funders (high, medium, low)
  • Assessing short- and medium-term funding prospects

What is the difference between a fundraising plan and a fundraising strategy?

To us, a fundraising strategy is how an organisation is positioned within a landscape full of choices, to maximise the project's chances of success. There are always countless possibilities, but only a limited team to execute them, so it's essential to be discerning in which funders to approach. We help you decide on a strategy.

A plan can be drawn up once the strategy is created.

This simplifies things and directs one’s choices in narrowing down and selecting specific donors.